Founder of the Rockwell Project

Founder of the Rockwell Project, Florence created the platform and market place to bridge the gap between content creators who have amazing knowledge to share and the skills / technology it takes to share that with the world.

  • Helping Others
    Florence was determined to create a business model that would ensure others would benefit and success would be shared. Helping students learn esoteric course content, and content creators publish their courses is what we do!
  • Accessible Technology
    Learning management systems and platforms often require heavy development or customisation and often cost close to $100k min.  The Rockwell Project makes LMS technology accessible to small businesses and entrepreneurs. Student Management, reporting and student community are now affordable and easy to set up!
  • Community
    Acting like a book publisher, the Rockwell Project is able to build a community of content authors and help them create beautifully curated digital content for their audiences. As a market place platform that also provides design, animation, and multi-media services – it’s the little things that set publishing with the Rockwell Project apart from the rest.
 Passionate about online education, Florence has worked in the Learning & Development industry now for over 10+ years.  Florence has worked in both corporate and RTO environments, specialising in rapid growth and start up businesses where she can build from the ground up.  Transitioning into online education world and with her in demand instructional design skills in 2010, she quickly progressing to leading L&D and Instructional Design teams after moving from New Zealand to Australia.
Skilled in managing learning management systems, student management, and instructional design, Florence brings to the table a trusted combination of technical understanding and focus on student experience. Solutions driven with keen interests in technology and learning design, Florence drives quality service and pedagogical best practice. Motivated by natural curiosity and perfectionism, she is the creative brain constantly working to deliver excellence in education.
Deciding one day that doing it for others in industries she was passionate about led to her building the Rockwell Project platform.  The Rockwell Project is a dynamic evolution combining an traditional Learning Management System, social learning, and Seth Godin’s concept of Tribal leadership to make the magic happen. Making learning technology and innovation accessible to anyone.