Passion: Ten bull shit tips you’ve heard a million times before

self employed, self-discovery

These are 10 habits of passionate people that you can start cultivating today:

1. Wake Up Early.
Passionate people are usually early risers. There is something magical in rising early, and preferably at dawn. This peaceful period before the rest of the world wake up can be the most productive period of your day.
I’m not a morning person yet I’m starting the habit of waking up early or at least.

2. Read Vigorously.
If you replace some TV time by reading a good book, you’ll be the most educated person among your friends and associates. And you’ll be a high achiever too.
There is an amazing quote attributed to Mark Twain that says, “The man who does not read good books has no advantage over the man who can’t read them.”

3. Simplify
The ability to simplify means to eliminate the unnecessary so that the necessary may speak
Simplify everything is your work and life. Start by eliminating the unnecessary. Everything that has nothing to do with your passion and purpose should be eliminated. They shouldn’t occupy any space in your daily life, because they are just a waste of time, energy and money.
When you have less needs, and you learn to enjoy more with less, you’ll increase your financial independence too.

4. Slow Down
You can never embrace a life of passion in the middle of a busy, stressful, and chaotic environment.
You must find some quiet time for yourself. Slow down and listen to your inner voice. Slow down and evaluate your progress. Slow down and maintain your focus on what matters most.
If you could develop the habit of waking up early, you’ll find it easier to develop this habit. You can easily find time to breathe, reflect and meditate.
Slow down and everything you are chasing will come around and catch you. ~John De Paola

5. Workout
Health care is very important. So many people follow their passion with great enthusiasm, but they put too much pressure on their body and ignore their overall health and well being. They think they are supposed to work really hard to fulfill their purpose and grow their passion.
These are good intentions, but you should be aware that if you don’t take care of your body, it will soon collapse and this will not serve your passion well.
Health care should be on top of your priorities to maintain a good, prosperous and passionate lifestyle.

6. Practice Daily.
You have to practice your passion daily. If you failed to do so, your passion will soon fade away and you’ll be drifted away from the right path by the busyness of life.
You don’t even need talent if you exert enough effort in practicing and sharpening your skills.
Practice and be always prepared, so that when the right opportunity presents itself, you are ready to seize it.

7. Network
Surround yourself with passionate people. That’s the most important habit of all. It can accelerate your success like no other habit. Connecting with passionate people forms the best support system for your passion. You’ll find the good advice, the necessary push, and the continuous encouragement.
What is the point of connecting with people who are still stuck in jobs they hate and not following their passion. What are your going to get from them except discouragement and trying hard to pull you down? I believe the level you can reach in life is directly proportional to the level where the people you hang the most with exist.
It’s been said that your net-worth is determined by your network.

8. Keep a Gratitude Journal
Be grateful for what you already have and at the same time aim for the better. Rest assured that when you’re clear about your purpose in life, you’ll recognize better opportunities much easier. Just be patient and grateful.
I urge you to develop the habit of having a “Gratitude Journal”. Every night before you go to sleep, write down just one thing you’re grateful for in the day. Then expect miracles to happen!

9. Be Prolific
Over 300 banks refused and the 303rd bank agreed to give Walt Disney a fund to build Disney Land.
Edison made 1,000 (or 10,000) unsuccessful attempts at inventing the light bulb.
If you want to turn your passion into a worldwide sensation, you got to be prolific and never give up. Keep producing great work, and one may take the world by surprise and make you a globally recognized star.
Produce more work than anyone could think humanly possible. I consider this the secret habit of champions (or legends).

10. Have a Blog
Blogs are much more powerful than most realize. They’re a simple way to explore and share the thoughts and beliefs you’re excited about and for people to immediately see and provide feedback.
A blog is a multimedia platform through which you can share your passion with the world in text, audio or video formats. People can come read, listen or watch you delivering your value. And if they like what you do, they will share it with their friends and the community will grow.
It is also a perfect way to practice and share your passion with the world on a daily basis. It ensures a constant strong bond between you and your passion.

These 10 habits will make a huge difference for you. They form a strong foundation to build and grow your passion. Like any habit, it takes time to develop and make them work. But once they are there, you’ll be on the fast track to achieve remarkable success.

Now my question to you is this: what habit has made the biggest difference for you?

Authenticity is magnetic

self employed, self-discovery

Step One to being your Authentic Self by the Florence and the Rockwell Project

Authenticity isn’t  something we have or dont have. It’s a practice  – a conscious choice about how we want to live. Authenticity is a collection of constant choices we make every day. It’s the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen. -Brene Brown

Split personality syndrome in this non-psychological or academic sense to me: is when you are not being authentically your whole self in every place, space and environment you might be evolved in. Let me flip that around. It is being a specific and narrow version of you or what you think people expect you to be – in each or different situations.

Let me share my experience

I hate the name my parents gave me, once I turned 18 actually maybe even 17; I stopped introducing myself that way. I had a nickname and it stuck. With my friends, basically anyone I met who I didn’t work with, called me Phlossy… And I loved it. 20 year old Phlossy was the wild colourful party girl who was outrageous, and a complete socialite. The name fit. BUT – I had a day job, a nine to five, bill paying occupation for a very large health insurance company and I talked to their customers. Phlossy definitely wasn’t who they had hired, or who they wanted to have working for them. They wanted the “normal” or responsible employee. This didn’t involve bright pink hair, and active and alternative social life. So when I got a promotion off the front line staff, I wore a wig to work for 365+days. I didn’t talk about any of my life outside of work. I didn’t talk about my sexuality, my hobbies or what I did last night. As time went on, this WORK & NOT WORK split in my life became more and more pronounced.

Florence and the rockwell project name change


Because I felt like I had two personalities, I almost felt that my skill sets were split up too and “The Boring” me had the office skills, the corporate knowledge, where as “Phlossy” was an event manager, networked, volunteered, and performed. It was almost a left brain right brain split. Imagine what I could have been bringing to the table ANYWHERE I was involved if I had branded these skills and passions with an over-arching theme that tied all my skills into on succinct and complimentary package? By being scared to be the creative me at work, I didn’t get involved in events, I was shy, and steered very clear of any kind performance or standing out or up for myself.

The Impact

I has a split personality (two identities) for over 10 years, YES 10 years. I am now in my 30’s and recently I legally changed my name to Florence, or Flossy for short. When someone speaks to me at work I hear my name, and I feel all warm and fuzzy inside. Having the courage be called by the name I chose myself, has had a tickle on effect to the rest of my confidence.

I’m backing myself. I stand up for my opinions and say NO if I really don’t agree rather than just smiling and nodding – and feeling terrible inside. I am also using SO much more of my right brain creativity in my day job, film, photography and a bit of graphic design. THIS is exciting!! It has also had an effect on my business also! All my normal “work” left brain skills that I picked up in the corporate world I am implementing now for myself! My attention to detail, organising my finances, writing business plans, and marketing strategies – not something the 20 year old Phlossy would be seen dead doing. But something that an AUTHENTIC ME really enjoys.

Being true to myself, finding my voice has been a huge journey, and this is just a really tiny overview, but I’m a more powerful, valuable, and successful person now is a delight.

Where to start? How do I become authentically ME?

I think this different me in different spaces is more common than we think. How many people do you know or work with that you know almost NOTHING about? Step one to being Authentically YOU – find one small thing that would make you feel more completely you – and share it. For me – it was my Name – I asked everyone to call me Florence, and updated all the remaining paperwork! It might be bringing a skill across if you have a left brain /right brain (creative, analytical split) and sharing that between your worlds!

One time I made list of things that described the person I was at work, that my family wanted me to be, then the list of things that described me as the person I was as Phlossy (at the time) … now looking back I am living that beautiful combination. By merging one tiny thing at a time, it’s less overwhelming and easier to achieve without feeling like you want to run away under a rock!

If you are one of these people who keep parts of your life completely separate I want to hear from you!!


A little TEASER: Woman in Business #selfemployed

self employed

I came up with my business idea in October.  It is now February. I thought I would make a gratitude post of how far I’ve come! It’s been a full on couple of months – I’ve worked, cried, not been able to sleep, gotten immensely frustrated, bounced off the walls with excitement and burned myself out.

Making business plans, networking, and oh yea building a website.  I’m still not ready to launch yet, but the day is getting closer and closer.  It’s pretty exciting and every day now is a fine game of balancing a feisty trio of emotions: “work-a-holic-ness, anticipation and frustration”!

In no particular order I am trying to appreciate my privilege and take less things for granted.  This is my happiness!

What is Instructional Design?

self employed

Instructional Design is the systematic development of instructional specifications using learning and instructional theory to ensure the quality of instruction. It is the entire process of analysis of learning needs and goals and the development of a delivery system to meet those needs.”

But not everyone understands this… or the rest of this description.

I am an Instructional Designer by trade, if you could call that a “trade”.  It is what I do for a day job. Every day…  monday to friday and sometimes after hours if it is crazy busy.  It’s a pretty creative job, but not one many people have heard of.  OR something that would be recommended to people out of uni!  And there are even wankier titles than mine which give even less information about what actually is involved. Haha

“What does an instructional technologist do…
– Evaluate new technologies to discover new and better ways to enhance instruction
– Assist faculty in discovering methods of improving their instruction with and without technology
– Conduct training sessions teaching faculty and staff how to use new technologies
– Conduct research studies evaluating the use of technologies and their impact on student learning outcomes
– Create training materials to accommodate the self-learners and provide resources for our “customers”
– Manage the implementation of new technologies on-campus for the use of instruction”. Source:
So I thought I’d share, and explain what I do for a day job – AND – yes this is kind of a business idea reveal – What my business is going to be….

An instructional designer, is a designer of instructions.  In most cases learning material, weather it be a face to face class, workshop seminar or lecture, through to all manners of on-line learning.  Webinars, pod-cast style, interactive modules, and all the quizzing, reporting and assessing that goes with that.
The designer bit comes into play allot, because anyone can make a document and call it “Training” but it takes a bit of skill to look at it from a pedagogical through to a visual and graphical manner.  This means, designing learning has to take into account all the different learning styles, best practice and in an academic sense, the rules around how learning is to be presented.
Through to the graphic side of things.
This involves image editing, laying out a training manual similarly to how a magazine editor would be looking at a magazine layout.  Typography, animation, moving image or video content, and where necessary audio narration.
This is the creative side.  It requires me to use Photoshop, InDesign, and other animation and video editing tools.  I’m constantly looking and working with stock images that will best illustrate my point, or creating text and audio based animations that do that for me.  Here is an example I made for a Diploma unit, recently.
These are of course quite formal and corporate examples – some of other things I’ve done, are super colourful and exciting – and as with any job there’s always the good and the less exciting bits.

I started off designing work-books and training material over 10 years ago now – So it’s now really exciting to work in an industry that is super technology focused.  What is going to engage and excite people, how do people learn, how can we make learning fun, and efficiently convey a message that STICKS.    I get to code, or should I say add to my coding knowledge on the go when something doesn’t quite work as planned – play with web-design / wireframes, nerd out of typography, (my latest thing is Kinetic Typography!)  Check it out – it’s pretty cool!

Anyways – I think I want to share more of the creative stuff I make on a daily basis – I hope you enjoy!!!  Please comment if you have questions.. I’m super happy to share, and this post is really just written brain dump with not much planning…

I’m starting my own business and sharing the journey with you!

self employed, Travel
I wrote this in the airport and I couldn’t think of a better title.  I’ve not wanted to start my own business all along.  All I really wanted to do was not work for someone else.  I really wanted to feel free, and probably work harder but enjoy what I was doing more.
I only had one or two goals I wanted to achieve by the time I was 30.  I did it. All I wanted to be is someone’s boss.  Not for the achievement of telling someone else what to do, but to science the fraud police in my head.  That somehow I was a valid and qualified person because I was entrusted with the responsibility of telling other people what to do.  It happened quite by accident.  There wasn’t a manager, the team was growing and I put my hand up, I volunteered to take on the responsibility.  I learned heaps and loved it. 

But I was still working for someone else.

In the back of my head I had this thought, “When I’ve had enough of working for the man I’ll become a contractor” I knew I had a skill set that people wanted, mostly in 3ish month contracts, more if you were really lucky or good, and rarely in a full time position.    Again the fraud police:  “You can’t start working for yourself until you’re good enough, you haven’t got quite enough skills yet to be able to do that on your own, and be a marketable product ”Which I know is ridiculous; I would have ended up doing projects that were at my skill level not above.  That’s all; maybe they might have payed more as a contractor.  Self-doubt has a really, really loud voice.
I watched my friend back in NZ taking risks, going out on a limb and starting their own projects.  I looked at my lifestyle and got selfish.  I wanted the freedom to do my own projects, work and business and be passionate about my hard work.  But I liked café breakfasts, living inner city and travel too much.  I wasn’t ready. More than I wasn’t ready, I hadn’t found an idea that I completely and blindly believed in.  I wasn’t ready to back myself, works upper hard and tell the inner voice of self-doubt to “Shut the hell up!!”  My desire to change hadn’t hit the pain threshold that breed’s action.
Contracting felt like a half assed attempt at working for myself.  Yea I might have a home office or choose my hours but I would still be doing work for someone else.  And generally always for larger companies, that felt impersonal.
FINALLY I have a business idea I believe in.  My hatred of self centred projects – (which stems from a deep seated feeling that I don’t deserve the good things I have in life – I’m sure I need to unpack this at therapy soon) meant if I was going to be able to be passionate about something it had to help someone else, or lots of someones, not just me.   A community, I wanted to build a community, a THING that helped people!
My poor girlfriend, on our second date I grilled her about values and beliefs.  What was important to her, what did she live by.  She asked me the same question back, and got a full run down of all the things I stood for.  I was determined she would have an inkling of what she was in for if she was going to date me.   If she didn’t like it hopefully my, smack in the face method of opening up to her who I was, was a defence mechanism. I didn’t want to be hurt, I didn’t want to feel like a failure, so if I was completely open and blunt then it was up to her.  If she didn’t like me it was not my loss.  I was not prepared to change what was so super important to me, which I’d fought to build for anyone any more.   I’ve since learned that “that” is not vulnerability.  It’s definitely one way to go about it, but more on vulnerability another time.
However I think I’ve learned more and changed more in the last year that I ever thought I would.  And I LOVE the “me” I’ve become. I’ve learned the hard way that while I still have to work for someone else, I know where my line is.  No longer am I prepared to commit such a huge emotional energy to a project that isn’t mine.   I learned after seeing 60 odd people all made redundant in a mass lot, that I pick up on the general energy of a group.  A job never belongs to you, so if the job goes away it is only one door closing and another door opening.   
What are you prepared to do, or how involved are you prepared to be – for the money they’re paying you?
It’s a means to an end, to help me get my business off the ground!

Start-up Business: “GET A LAWYER”

self employed, Writing

Right okay.  Great advice thank you.  But where does one start?  Google?  Bank advice website? The government’s website?

Okay so I looked at the last two and got some great advice but no real connections or pointers of where to go.  So I’m trying google.  YAY google… I’ll keep a broad perspective and also you, know a running update of how it all goes!

Lawyers:  not a good topic to google, firstly I have only half an idea of what I need one for.
A) what kind of business am I setting up and how will that effect tax and hopefully one day in the faaaar distant future, paying myself…
B) Contracts, e-commerce T’s and C’s and all those other agreements that one must have when business involves not just working with ones’ self only!  People!  Community!!

Lawyers scare me.  Last time I had to use one it was a super SUPER messy tenants vs tenants vs landlords three way load of bullshit.  I was left paying for it for ages afterwards even tho it was all in the end a giant waste of time.   I’m determined that this time they’re gonna work for me, not just help protect me.  I feel that the concept is different, even if it is only in my head.

I’ve found five or so different Lawyers that according to google and their amazing SEO says they “specialise” in small business set  up.  This looks promising, most of them have payment plans – Lawyer speak for: “This is still going to be expensive but look we’re helping you”.  

I even read one interesting article about how the lawyer business model of charging by the hour is super out of date.  In my current position I’m inclined to agree.  I know I’ll probably not get this option, but “Paying for Value” just seems like a much more valuable way to go, especially for a small start up business – or “pre-start-up”.
When do I officially become a business?  I already have an ABN of my own… I have a business name now that I really like (BONUS).  Is it when I invest my first $1?  I have no idea!  However to me, technically my time is worth something so in my head I’M IN BUSINESS!  This is exciting.

I’m waiting to see how long after my appointment with the Lawyer how much of my excitement I have left… I’m sure I shouldn’t be cynical about this, there is always a way to make a dream happen, it is just all about figuring out all the how to make it work.    I’m just scared about that bill – I guess this will be my first capital investment.

Further to this. TRUST YOUR SELF – Have courage to take the risks!

As far as all the things one might need to start up a small business. Even I am overwhelmed, I got to this site and was thinking –“I didn’t know I might need even half of these things!”.   I figure, I may do, down the track, currently lets just start with one thing at a time. I had a chat with one of my other good friends who asked me what type of company I was going to set up.  Good question.  A company company, a business.  Incorporated, not for profit, sole trader.. Right okay. I’ll let you know how that appointment goes on this one.